overview
We believe a big idea is one that so completely reflects the brand’s essence that it connects instantly with the consumer’s lifestyle, needs and aspirations.
Through an innovative [and atypical] collaboration, our branding experts work in tandem with our product designers throughout the development process. Together they integrate brand DNA into every aspect of the product, packaging and marketing, to ensure they all resonate authentically with consumers.
We’ve helped some of the most trusted, most iconic brands in the US find their big idea. How can we help you?
what we do
While reluctant to admit it, most companies operate in a silo-centric environment. There's the mandatory day-to-day collaboration in executing the details, but competing goals often hinder the creation of products and messages that resonate most with consumers.
Blaze guides companies in bridging this gap — aligning brand, product and merchandising strategies in generating sales. As one client put it, "Blaze routinely solves problems that aren't necessarily the domain of any one area of the company, but impact each of us significantly."
marketing
design
merchandising
who we are
Blaze is a consortium of like-minded professionals, diverse in experience but united in the concept of simplicity, authenticity and a relentless pursuit of results.
Trusted guides, our team is always keenly aware of the world around them. They're smart, inquisitive, and in short, people you'll enjoy working with — and on your behalf.
contact
Blaze is based in Portland, Maine and works with companies in the US and abroad. To discuss our full range of services and a possible engagement, please call or email Jim Hauptman at:
jh@followblaze.com
Stay on the trail, follow Blaze via:
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my blaze
Have a favorite trail marked by a favorite blaze? Take a picture and email it to jh@followblaze.com. We'll select a favorite photo each month, and send a Blaze t-shirt to the winner.
recently found:
blaze gear
Help us spread the word! We've teamed up with Café Press to create an online storefront with an assortment of great-looking products emblazoned (sorry) with our signature red blaze. Shop now.
careers
We've received a number of inquiries about jobs at Blaze — and we're flattered. Open positions will be posted on this page, and updated regularly.
Please subscribe to our email to keep informed, or check back here from time to time. Currently there are no positions open.